Consumer Behavior & Interactive Marketing Laboratory

Dr. Ching-Jui Keng

Established: 2008

Location: Room 742, 7F Hong-Yue Technology Research Building

Website: https://742-lab.webnode.tw/

Our lab is equipped with a variety of new facilities, and has a warm atmosphere with occasional potluck & events.

Our research focuses on exploring new technologies and consumer behavior through relevant theories. To analyze how to apply marketing and manage the customer knowledge which generated by the interaction between manufacturers and customers, in order to build a good customer relationship.

Research Area

Consumer Behavior

Interactive Marketing

Electronic Commerce

Marketing Management