The Department of Business Management majorly cultivates the entry-level (bachelor) and medium to senior level (masters) management talents. Besides general management courses, its curriculum design especially focuses on the innovation and analysis of business models, the combination of theories and practice, practice emphasis and individual case study, and the applications of information technology and data analysis. There are currently 13 full-time and 1 part-time instructors.
They specialize in marketing management, financial management, organization and strategic management, and service and technology management separately, and all own doctoral degrees from national and international well-known universities. The curriculums for the undergraduate and graduate classes of the department are divided into four modules: marketing management, financial management, organization and strategic management, and service and technology management. Students in the master program must choose one of these modules as their major to meet the requirement of the department.
The teaching patterns in the master program including thesis discussion, individual case study, and enterprise modules can enhance students’ skills in conceptualization, cultivate their ability in analysis and decision making, and shorten the gap between theories and practice. Besides the general master program, the department also offers an EMBA program.
• The department pays attention to the interchange of scientific engineering and management and attracts students with excellent law quotient, science, and engineering background to join the management fields to reserve manpower resources for the operation and management of industry.
• The core topics of the department focus on marketing management, financial management, organization and strategic management, and service and technology management and will be applied in hi-tech industries. These cultivate professional talents to meet current industrial needs.
• The application fields of the department focuses on innovative management in various industries and service industry to meet industrial needs.
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