E-Commerce and Big Data Analytics Laboratory
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E-Commerce and Big Data Analytics Laboratory |
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Dr. Wen-Hua Chang
Established: 2000 Location: Room 630, 6F Hong-Yue Technology Research Building
With the new pneumonia epidemic and the rapid growth of e-commerce, the need to operate digital marketing has become a necessity for every company. From new product development, marketing, to after-sales service, all of them are affected by the trend. Online e-commerce has become an emerging channel in addition to the traditional physical marketing channels. Our lab focuses on digital marketing, e-commerce, and big data analysis. |