Services Marketing & Management Laboratory

Dr. Yu-Lun Liu

Location: Room 739, 7F Hong-Yue technology Research Building

The work of the lab covers marketing management at all levels and in all types of organizations (MNE, SME, social enterprise, third sector etc.), the employees within them and the consumers or citizens they work with. We examine the networks, suppliers, consumers, technologies that cut across organizations and sectors outside of the firms’ boundaries. The group's work also examines market trends and emerging issues in which these decisions happen, the interactions between all stakeholders and stimulation of innovation to develop new products services and processes, such as sharing economy, carbon capture management and sustainability. In doing so, we aim to understand, provide innovative solutions to and provide an analytical perspective on business management operations, particularly marketing and problems. From this perspective, improving firm performance and consumers' experiences.