Consumer Motivation & Cultural Capital Research Laboratory
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Consumer Motivation & Cultural Capital Research Laboratory |
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Dr. Gordon C. Li Location: Room 738, 7F Hong-Yue technology Research Building
This lab focuses on researching cultural consumption and consumers. Diverse research methods have been used, from qualitative research to quantitative research using data science techniques, leveraging perspectives from sociological theories. Research Topics §Cultural Consumption
§Taste and Distinction
§Consumer Motivation
§Cultural Capital Theory
Current Research Grants
·Signaling status through consumption: the social mechanism of cultural capital
(Taiwan Ministry of Science and Technology 110-2410-H-027-020)
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